From the Toronto build to a yoga brand

Build a raw content bank while recovering and preparing for Toronto. Zero posting pressure.

• Film casual clips on long-run and fuelling days — 10 seconds each, no editing yet
• Photograph the fuelling experiments: gels, pre-run breakfasts, the recipe library
• Keep the log honest — your real numbers are the future proof-of-concept
• Finalize the 7 yoga voiceover scripts (done — they're in the yoga library)

None — this is asset collection.

Use a lighter training week to batch-film the seven Fit In Fifteen sequences if the calf allows.

• Full production plan below — pre-production happens the week before so the week after is pure filming
• Record the ElevenLabs voice-clone reference audio (30 min clean reading)
• Edit lightly; store masters unlisted — nothing goes public yet

None — but you leave the week with the entire video product filmed.

Release the yoga series free and find out what resonates.

• Publish 1 video/week to YouTube + cut 60s verticals for IG/TikTok
• Share an honest calf-recovery and fuelling update, not an October race recap
• Start a simple email list (free GF/DF runner fuelling checklist as the signup hook)
• Note which sequences get watched/saved — that data picks the paid product

Still ~$0. Metric that matters: email subscribers and watch time.

Sell the thing people already asked for during the soft launch.

• Most likely first product: GF/DF runner fuelling guide PDF (~$20–30) or the yoga series as a paid bundle
• Document the marathon build weekly — the BQ chase is the storyline
• Affiliate links only for products you actually use (gels, GF staples, protein powder)
• Keep it to ~2 hrs/week of brand work — marathon training is the priority

First real dollars. Realistic goal: covers race fees + gear, not a salary.

Decide if this stays a side project or grows.

• You'll have a marathon result, a tested content library, and audience data
• If appetite is there: NCCP/UESCA coaching cert becomes the credibility unlock
• Possible expansions: paid training+fuelling memberships, 1:1 fuelling reviews (non-clinical), seasonal yoga series

Decision point, informed by 8 months of real data.

A local, low-pressure learn-to-run program for ages 5–8 — the gap in the Niagara market.

• Contingent on: NCCP/RRCA coaching cert complete + yoga library earning + BQ result as credibility anchor
• Your daughters (8–10 by then) are the age band — build it with them as the test group + authentic content
• Format: summer camps, after-school sessions, weekend family runs — seasonal, local, word-of-mouth
• Fills the 'love running, no pressure' space that Thorold Elite and Niagara Track Stars don't cover
• Credibility stack is unique: mom + certified yoga teacher + certified run coach + sub-3:25 marathoner

Third revenue stream (after yoga library + digital products). Local, seasonal, relationship-based.